For all those who have wondered what fan gene is all about.

Our company name stems from our mission “to discover and activate the ‘fan gene’ in our customers, their employees, and their clients.”

Working for numerous years in various industries on all kinds of projects, we discovered that, whatever the task, there was one common theme: Everyone was and is trying to turn their customers and/or employees into “fans”… some consciously, some subconsciously.

This is of course understandable as there’s nothing beyond “fan-status” on the scale of emotionalisation:

Once your customers or employees have been turned into fans, there's not too much to worry about, for profitability and growth have become what they should be: side effects; and your everyday’s work: just fun.

We believe within all of us, there is a “fan gene”, and we know there's nothing more exciting than to discover and activate it!

Tell us your story...

Meet the team.

Alexander Mayrhofer

Officially diagnosed as a workaholic, Alex indulges in strategic challenges where out of the box thinking is crucial. The more this is related to sales issues the better.

Apart from that? Well…dozens of pizzas and movies, the latter preferably pertaining to science fiction or martial arts (= an all-time hobby). Alex is a fan of patterns, sense, passion and dedication. By the way: Alex has been self-employed forever and is definitely not as serious as "Mr. Serious" ;-)

(Partying hard also belongs to his core (social) competencies, but things like that should not be mentioned on an official webpage…)

Klaus Kümmel

Klaus has a sportive approach to most things, which probably stems from playing too much handball. Handball was Klaus’ first passion, and he used to be a professional player.

That’s also why Klaus loves to take up new challenges and to master them as a team player. In his business career, he held several different executive positions with an insurance company in Switzerland and Austria. He was most engaged in marketing, sales, customer service and new business strategies.

In 2011 Klaus started his next match and joined the fan gene team. He is a fan of nearly all kinds of sports, cross-industry-thinking and “overlooks” the speed limit from time to time.

Nikolaus Hofer

Niki is considered “Mr. Serious” at fan gene.

This is probably due to his background: He finished his law studies in 2000 and worked for an Austrian family owned pharmaceutical company as International Sales Director for almost 7 years. During this time, he successfully completed his MBA studies (Biotech & Pharma Management). He is married and has two boys. Could anyone be any more serious?

In 2009 he joined fan gene to apply his experience to his own venture. Niki is a fan of his family, hiking, management theories and Guy Ritchie movies.


It's all about your story.

The true power of a company lies in its stories

The true power of a company lies in its stories. The reason for that is quite simple: “Stories” are not just something “nice to remember”, but stories stimulate an emotional as well as logical response within the listener.

Accordingly, several studies have demonstrated that “this results in enhanced memory for central details”. So whatever you deem important to be remembered or executed—be it aims, products, values or whatever—just find the right story, tell it in the right manner and you’ll reap the harvest of success.

The companies who found the best stories and know how to make their point finally perform best. fan gene completely focuses on finding the right stories for our clients, establishing them firmly in the organization and assuring their effectiveness right there, where business happens.

Tell us your story...

Our portfolio consists of:


  • development of differentiation strategies, USPs
  • conception of marketing strategies
  • positioning concepts


  • CEM & CRM
  • corporate culture & change management
  • trade marketing; graphics (check our 'fan tube')


  • sales efficiency programs
  • design & build-up of new sales teams
  • innovative POS solutions (incl. sales training)

Tell us your story.

Contact us



fan gene gmbh
Weilburgstraße 18/8/16
2500 Baden

Write to us

E-Mail: office(at)

Some references.

EVN AMS Basler Great Place to Work
AON SBB Heineken NV
Die Presse Die Bezirksvorstehung Schneeweiss weinzetl weinzetl
Die Presse Die Bezirksvorstehung Swisscom

fan gene GmbH

Weilburgstraße 18/8/16
2500 Baden

Company Seat: Baden

Registered at: Landesgericht Wr. Neustadt
CN 322047 z
UID: ATU64665188 

General Terms of Use.

1. Scope / General Disclaimer

The information contained on this Web Site is for the general purpose of providing information on the services and products of fan gene GmbH. Agreement: By using the Web Site of fan gene GmbH and its links to the World Wide Web, you agree to the following terms and conditions and also declare that you have fully understood and do consent to these terms and conditions and the legal provisions contained therein. If you do not agree, do not use this website and the links contained therein.

2. Use of this Web Site / Rights of use

Any use of the information, software and documentations provided on the Web Site of fan gene GmbH is subject to the following terms and conditions:

fan gene GmbH grants the user a non-exclusive and non-assignable right to use the information, software and documentations provided on the Web Site only for the purpose intended by fan gene GmbH.

Users are not authorized to distribute, rent or assign whatsoever the information, software, documentations contained on the Web Site to third parties. The Information, software and documentations contained on the Web Site may not be modified, reverse-compiled, compiled nor elements hereof be extracted.

The information, software and documentation on the Web Site are protected by legislations such as copyright, design and trademark legislations and under international treaty provisions and national laws worldwide.

3. Copyright

All contents, including but not limited to text and graphics, of the Web Site of fan gene GmbH, are, unless otherwise stated, created by fan gene GmbH and are the copyright of and owned by fan gene GmbH. All contents on the Web Site of fan gene GmbH are protected by copyright. Without an express prior written consent of fan gene GmbH, the contents of the Web Site of fan gene GmbH may not be (in full or in parts) reproduced, transmitted (electronically or by other means), modified, linked or in any other way used for public or commercial purposes.

4. Users obligations

By using the Web Site of fan gene GmbH, the user undertakes to comply with the following rules:

  • No damages shall be inflicted on persons, especially minors, and their personal and moral rights shall not be infringed
  • The pattern of use shall not violate any legal provisions, and particularly not be a criminal conduct or an offence against common decency
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5. Links

The Web Site of fan gene GmbH may contain links or references to other Web Sites, which are not operated by fan gene GmbH. fan gene GmbH takes no responsibility whatsoever for the contents and information contained therein. Consequently, the use of those third party Web Sites is at user’s own risk.

6. Liability

fan gene GmbH shall not be liable in any manner whatsoever for any loss arising out of or in connection with the use of the Web Site of fan gene GmbH or any information, products, services whatsoever contained therein.

7. No binding offer

No element on the Web Site of fan gene GmbH shall be deemed to constitute a binding offer to any user of the Web Site. Potential binding offers will be clearly and expressively marked as such.

In case of doubt, the general principle whereas fan gene GmbH does not make binding offers on its Web Site, shall prevail.

Contracts with fan gene GmbH are subject to specific terms and conditions.

8. Jurisdiction and Governing Law

Any disputes shall be exclusively submitted to the ordinary courts at the registered seat of fan gene GmbH (Austria).

These terms and conditions shall be exclusively governed by, construed and interpreted in accordance with the substantive laws of Austria.

9. Severability

Should any provision of these terms of use not be (fully or partially) in accordance with the current legal situation, the remaining provisions of the terms and conditions shall not be affected hereof and shall remain in full force and effect.

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